Saturday, August 25, 2012

Object of the Day, Caption Contest A Trade Card for Kellogg, Adams and Eaton

Click image for full-sized weirdness.



Four naked children—they’re not cherubs as they have no wings, and, therefore, have no real excuse to be nude—are romping about. Two of them are riding baby ducks and one, a chick. Now, let’s take a moment to reflect upon this. Either these are very large baby ducks and an enormous chick or these children are unusually small. I think that we must err in favor of the children being atypically small since one of them is wearing a morning glory on his head—not something a normal-headed baby can do. However, given their size, we must question the proportion of the things around them.

While the second duck-rider and the chicken-rider are holding aloft bottles of Kellogg’s Extract, their leader—for he must be since he’s driving the cart and, therefore, controlling the fowl—holds an American flag which has been unpatriotically marked with the words “Kellogg’s Extracts.” This makes sense, on one hand, since, clearly, they are the Kellogg’s Extract Brigade. However, we must call into question the size of the bottles, cart and flag given the stature of these diminutive nudist tots. It’s all very confusing.

Dating to about 1880, this trade card advertises, obviously, for Kellogg’s Extract which was produced by Kellogg (yes, I believe it is THAT Kellogg), Adams and Eaton of Boston, Massachusetts. This bottled syrup came in flavors much like the vanilla and lemon extracts that we use today. Usually, the extracts were, as best I can tell, marketed for use in ice creams and baking.

This fun bit of Victorian weirdness was part of a lot of ephemera which I recently bought. Actually, it’s quite a rare find and I’m very pleased to have it. While odd, it is delightful in that peculiar way unique to Victorian advertising. I think we should have a caption contest for this one. As always, post your answers in the comments section. Could it be a sly bit of trickery for a different company involving the famed two-d Addams clan? You tell me.



19 comments:

Dashwood said...

There seemed to have been a time when Victorian artists and writers implied that babies were found on flower petals and in peas and seashells. Naturally these super tiny human seedlings had to ripen in some sort of flowery Limbo until they reached about ten pounds and appear in the family's nursery.

This company seemed to use all sorts of weird combination of images surrounding fat baby-lets to hawk cake flavoring. After all extracts are mostly alcohol and the artist had to sample the product.

Joseph Crisalli said...

That theory does make sense.

April said...

What you don't see is the later struggle to see who eats whom for lunch.

Joseph Crisalli said...

My money is on the burrs winning.

Matt said...

Thanks a lot. Now I have to get my kids genetically altered giant fowl to ride.

Joseph Crisalli said...

Just make some ice cream and they'll forget all about it. Always works for me.

Joseph Crisalli said...

By the way, in my response to April, I meant "birds." That's auto-correct for you.

Gene said...

I could lend you my mother in law for them to ride. She's more of a dinosaur than a bird but it would be just as interesting for them.

Joseph Crisalli said...

Gene, you're (in Lucille Ball voice) "Wond-ah-ful."

Carolyn said...

Clearly it's Munchkin Extract. I promise it's my last Oz joke.

Joseph Crisalli said...

For awhile.

Angelo said...

That's messed up.

Joseph Crisalli said...

Eloquently said.

Darcy said...

"OK, now that was a lot of fun," Rocco said to the three other boys. "now we have to get down to business. Here's the deal. You sell the extract and we get 50% of the profit. You get our protection and everybody stays healthy.
Or tonight Bo Peep will be eat'in duck ala orange and sleep'in under a down comforter."

Joseph Crisalli said...

Yay! Darcy wins four imternets!

Barb said...

I wonder if it comes in chicken flavor.

Joseph Crisalli said...

Most things do.

Sam P said...

I want to ride a duck.

Joseph Crisalli said...

We all want that for you, Sam.