Thursday, September 13, 2012

Object of the Day: A Trade Card for Eureka Granulated Soap

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Eureka! 

Soap, that is. 

This brand of granulated soap published a series of trade cards which featured the “Seven Wonders of the World” in 1881. And, here’s one of them. This one depicts the Egyptian Pyramids in a stylized frame-within-a-frame image punctuated by camels and teeny, tiny campers. Printed in the minty greens, turquoise blues, salmon and pinks which were popular in the 188os, this card is just as crisp and attractive as the day it rolled out of the printing house of J.M. Bufford & Sons of Boston and New York.

As archaeologists were continuing to make new and impressive discoveries in Egypt in the later Nineteenth Century, the Egyptian-style was growing in fashionability—considered quite exotic on the shores of America and Europe. So, I’m sure this card was eagerly collected.

The obverse reads:

THE SEVEN WONDERS OF THE WORLD 
Egyptian Pyramids 


ELEGANT SOAP 
EUREKA GRANULATED SOAP 
MADE BY 
TUCKER & BRYANT 
NEW BEDFOD, MASS.



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