|Southend: Seaside Excursions|
The Victoria & Albert Museum
Frederick Charles Herrick (1887-1970) designed this poster in 1925 for the Underground Electric Railways Co. of London, Ltd. Printed by Baynard Press, the chromolithograph depicts a woman in a blue bathing costume and orange swim cap as she readies herself for a day at the seaside with her friends who seem to like to wave. The dark background serves to set off the type: “Southend: Seaside Excursions.” Meant to entice post-Great War tourists, the poster was designed to advertise inexpensive train fare to seaside destinations—still considered a suitable spot for a one-day holiday.