|The Graff Pink|
Pink diamonds have been in the news quite often in the last decade. To mark their brief engagement, Ben Affleck presented one to Jennifer Lopez—making the rosy-hued diamond all the more popular. Last month, a 24.78 carat diamond of “fancy intense pink” color took the world’s record for the highest price paid for any gem at auction. Auctioned by Sotheby’s, the diamond was purchased for $46 million by London jeweler Laurence Graff. The diamond—now named “The Graff Pink” sold for almost double the cost Graff paid in 2008 for a 35.56 carat blue diamond. Graff described the diamond thusly: “It is the most fabulous diamond I’ve ever seen in the history of my career.”
Like other colored diamonds, the more intense the color, the more valuable the stone. As I always caution you, when buying a colored diamond, make sure to ask if the stone has been treated or enhance to produce a more desirable color. While enhanced diamonds have their place, you should not be paying the same price you would for a natural colored diamond.