Tuesday, February 4, 2014

Print of the Day: Force, the Wheat Malt Cereal, 1903

Force Cereal Advertisement
The Victoria & Albert Museum

This advertising poster from 1903 was printed in America for a British cereal concern. “Force” Cereal was one of the first to introduce a brand mascot. The character was known as “Sunny Jim.” He was created by Minnie Maud Hanff and Dorothy Ficken who worked for the Edwardian advertising agency of Earnest Elmo Calkins. Sunny Jim appeared on many a large billboard in the 1900s and quickly became a popular pop culture figure who, by the 1930s, was one of the most recognizable characters in Britain as well as in the U.S.

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