Billie Cassin, Lucille Le Seur, Joan Crawford, Mrs. Fairbanks, Mrs. Franchot Tone, Mrs. Alfred Steele or Queen Bitch—no matter what you called her, she was a star, and she knew it. Joan Crawford remains a star to this day despite the scandalous and scurrilous (and questionable) tome written by her eldest adopted child. She will always be remembered for the dozens of fine, brilliant, stunning and, in some cases, bizarre performances she gave us over the years.
Miss Crawford knew what being a star truly meant. Even as a young player in silent films, she knew how to make sure that the spotlight shined favorably down upon her. She was also one of the first stars to know the power of her own face. Crawford’s image changed over the years, adapting to the times and to what she thought her public wanted from her. This English cigarette card from my collection was from a series of 72 cards depicting both American and English film stars, produced by Carrera’s Fine Quality Cigarettes. I like that her biography states that it is “unnecessary to give details, as she has achieved worldwide fame.”
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