Saturday, April 28, 2012

Object of the Day: A Trade Card for a Chicago Show Store




The Smith-Wallace Shoe Company of Chicago obviously had some extra funds for advertising.  

This adorable trade card with a cheerful image of plucky terriers wasn’t one of the mass-produced cards which were printed for the purpose of being stamped on the reverse with a store’ information.  This card was designed and printed specifically for the shoe store.  Along with the image on the front, the text reads:


COMPLIMENTS
OF
SMITH-WALLACE
SHOE CO.

237 to 243 FRANKLIN ST.
     (COR. OF JACKSON)
          CHICAGO





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