New York’s Central Pacific Tea Company, in the late
Nineteenth Century, was known for their marketing gimmicks and give-aways. In addition to the usual trade cards like the
one pictured here, the Central Pacific Tea Company enticed customers with
offers to present them with free gifts with every purchase.
This card, dating to about 1880, demonstrates this marketing
technique and also provides us a very fashionable image of the era. Pictured is a well-dressed lass with an
exotic bird. The keeping of such birds
was considered elegant and the feathered beauties acted both as pets and home décor.
As was often the case with American cards of the period,
there’s nothing printed on the back. The
front reads:
CENTRAL PACIFIC TEA CO.,
No. 660 BROADWAY,
ALBANY, N.Y.
S. McKnight, Manager
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Big Presents with Teas and Coffee
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