Brooch by Travert & Hoeffler-Mauboussin
1940, New York
The Victoria & Albert Museum
The jewels in the “Reflection” line were made by casting. This technique allowed the firm to experiemnt with a range of standardized parts and thereby create continuity within the collection. The company advertised the line with the slogan, “Reflection – Your Personality in a Jewel,” which they hoped would encourage women to create their own desired pieces by selecting from several different arrays of standardized parts. This sort of customization was new to most consumers who enjoyed the chance to purchase personalized jewelry of their “own” design.