Card of the Day: The Royal Carriage at Ascot

The twenty-third card in the 1935 King George V and Queen Mary Silver Jubilee series by Wills’s Cigarette Cards depicts the Royal Family, post-War, during happier times.


The reverse of the card reads:

THE ROYAL CARRIAGE AT ASCOT


Royal Ascot in 1925, when, as usual, the King and Queen drove down the course and past the enclosures in semi-state, lacked nothing of its accustomed colour, animation and gracious distinction. This meeting, one of the cherished gatherings of the London Season, is a date as significant in the calendar of fashion as of racing, and on June 16th, 1925, the weather showed off the newest gowns and frocks with brilliant sunshine. Their Majesties, arriving on the course, had a gay welcome from the spectators and to complete a perfect Ascot Day, the King’s colours were carried to the winning post by “Aloysia” in the Queen Mary Stakes.