Wednesday, November 28, 2012

Object of the Day: Palmers Perfumes





Could this die-cut trade card be any more adorable? First of all, this is a perfect example of the richness of Victorian printing. The colors are amazing even after a century. It’s just so perfectly Victorian that I almost can’t stand it.

The card dates to 1904 and serves as an interesting counterpoint to the more overblown trade cards for Hoyt’s German Cologne. These cards were often large and printed on the reverse with calendars and other things deemed helpful to ladies. They were also scented. Meanwhile, the Palmers card is quiet and understated.

Let’s take a look at the reverse. While it’s understated in size and use, it still makes the same confident Victorian claims.

PALMER’S PERFUMES 
From 1847 to 1904 
For a Period of over FIFTY YEARS we have 
studied quality, the outcome if which has 
been the highest grade of goods produced 
either in this or any other country. 

SPECIAL ODORS 
Ariston, Garland of Roses, 
Garland of Violets, Fashion, 
Gem Violet, Frangipanni, 
American Carnation Pink, 
Apple Leaves, Our Jack, 
Violet Leaves, 
Rose Leaves, 
Violet Bloom, Red Clover, 
May Bloom, Rob Roy, 
Lilac Sweets. 

SOLON PALMER Perfumer, N.Y. 

FOR SALE BY DRUGGISTS ONLY 

ESTABLISHED 
FIFTY SEVEN YEARS 
AVOID CHEAP 
PERFUMES 

The last bit is good advice.

I wonder what Our Jack smells like.

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