Could this die-cut trade card be any more adorable? First of all, this is a perfect example of the richness of Victorian printing. The colors are amazing even after a century. It’s just so perfectly Victorian that I almost can’t stand it.
The card dates to 1904 and serves as an interesting counterpoint to the more overblown trade cards for Hoyt’s German Cologne. These cards were often large and printed on the reverse with calendars and other things deemed helpful to ladies. They were also scented. Meanwhile, the Palmers card is quiet and understated.
Let’s take a look at the reverse. While it’s understated in size and use, it still makes the same confident Victorian claims.
PALMER’S PERFUMES
From 1847 to 1904
For a Period of over FIFTY YEARS we have
studied quality, the outcome if which has
been the highest grade of goods produced
either in this or any other country.
SPECIAL ODORS
Ariston, Garland of Roses,
Garland of Violets, Fashion,
Gem Violet, Frangipanni,
American Carnation Pink,
Apple Leaves, Our Jack,
Violet Leaves,
Rose Leaves,
Violet Bloom, Red Clover,
May Bloom, Rob Roy,
Lilac Sweets.
SOLON PALMER Perfumer, N.Y.
FOR SALE BY DRUGGISTS ONLY
ESTABLISHED
FIFTY SEVEN YEARS
AVOID CHEAP
PERFUMES
The last bit is good advice.
I wonder what Our Jack smells like.
No comments:
Post a Comment