Saturday, July 14, 2012

Object of the Day: A Trade Card for G. Schindler & Co.

Click image to enlarge.

We’ve previously looked at another Victorian trade card from Portland, Oregon-based G. Schindler & Co. The company specialized in furnishings and was known to mail these cards to potential customers, especially those who had just moved to the area or who were known to have remodeled or redecorated their homes.

The cards which were used by the Schindler concern were fairly standard stock cards, printed on the reverse with a letter of introduction. This one features a handsome vase of pink roses which would have appealed to those who collected such trade cards in albums. 

The reverse reads:

->> OFFICE OF  <<-
G. Shindler & Co., 
165 & 167 FIRST STREET

Portland, Ogn.,……………….188

Dear Sir;
     As you may soon be in need of
goods in our line, we most respectfully
call your attention to our large and varied
stock of parlor, bedroom, dining,
library and office furniture. Lace and
Nottingham curtains, carpets, oil-
Cloths, mats, rugs, wall paper &c.
     It will be a pleasure to us to show
you through our warerooms, giving
prices, or making estimates for work
to be done.
                                     G. Shindler & C0.

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