Wednesday, May 16, 2012

Object of the Day: Another Trade Card for German Cologne




Yesterday, we looked at a trade card for Hoyt’s German Cologne which dated to 1890.  Well, here’s another one.  On this example, we have a beautifully-colored, pastoral scene of a young lady picking flowers in a bucolic meadow.  Two happy butterflies follow her about as she shields her eyes from the sun.  It is, entirely, a scene which suggests things that smell good.  And, despite the fact that the card itself, after a century smells like dust and cigarette smoke, the image still evokes good olfactory thoughts.

The front of the card indicates that at one point, it had been sprayed with scent—making this bit of advertising doubly appealing.

It reads:

PERFUMED WITH 
HOYT’S GERMAN COLOGNE
THE MOST FRAGRANT and LASTING of all PERFUMES.
PRICE
TRIAL SIZE 25 cts
MEDIUM SIZE 50 cts.
LARGE BOTTLES $1.00

And it continues…

Use RUBIFOAM 
FOR THE TEETH
DELICIOUSLY FLAVORED
PRICE 25cts A BOTTLE

The reverse reads:

Hoyt’s German Cologne.
THE MOST 
FRAGRANT and LASTING
OF ALL PERFUMES
Unrivaled for the toilet, complexion and the bath.  Refreshing and agreeable to the invalid.  Unequalled as a handkerchief perfume.  It’s high standard of excellence is always maintained.  The odors that are combined to make this delightful perfume are selected with the greatest care.  Appearance of bottle and label are imitated, quality and odor never.  BEWARE of IMITATIONS under whatever name they may be sold.
   When purchasing , see that words “HOYT’S GERMAN COLOGNE, E.W. HOYT & Co., Lowell Mass,” are blown in the bottle, also that monogram cap over cork is not broken.

Trial Size 25 Cents; Medium Size 50 Cents; Large Bottles $1.00
THE GENUINE IS NEVER SOLD IN BULK OR BY MEASURE.

-------
DELICIOUSLY FLAVORED
Rubifoam for the Teeth
--------
The most delightful, refreshing, agreeable and beneficial dentifrice ever placed before the public.  GUARANTEED to contain no grit, no acid, nor anything injurious.  RUBIFOAM keeps the teeth pearly white, the breath sweet, the gums healthy, and prevents decay.  RUBIFOAM is elegantly put up, presenting an attractive appearance on the toilet table. Superior in quality to the higher-priced dentifrices.
LARGE BOTTLES 25 Cents.
REFUSE SUBSTITUTES.  Insist upon HAVING RUBIFOAM.
--------
HOYT’S GERMAN COLOGNE and RUBIFOAM are sold by all Druggists and Dealers in Toilet Articles.

E.W. HOYT & CO., Lowell, Mass., U.S.A.,
SOLE MANUFACTURERS




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