Earrings Diamonds, Platinum, Gold, Enamel Chaumet, c. 1920 The Victoria & Albert Museum |
Long earrings were the height of fashion during the 1920s. The September 1925 edition of “The Illustrated London News” attributed this fashion trend to changing hairstyles, stating, “As the fashion for ‘Eton’ cropped heads grows daily, long, decorative ear-rings are becoming increasingly fashionable.'
Some jewelers, however, decided that the new short hair was not good for business. After all, gone were the days of jewelled hair ornaments. “Queen Magazine” noted that same year, “now no ornament is worn in the hair for dances.”
Though long earrings were selling well, for many jewelers, the this fashion did not compensate for the decline in demand for the more expensive larger jewelled combs, hair ornaments and hair slides.
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