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| "One of us. One of us. One of us. One of us. One of us." Click on image to see what puts the fourth X in McLaughlin's XXXX Coffee. |
This spoooooooky young lady with her glasses and her Audra Lindley curls is happily whipping up a little snack for you. Oh, and, her head comes off.
Thankfully for her, her arms are attached to her head. But, curiously, not to her frying pan.
Clearly, she’s a paper doll. She was part of a pretty clever ad campaign from the late Nineteenth Century for McLaughlin’s XXXX Coffee. I wonder what gave it the extra “x.” It must be because of the detachable head.
So…
McLaughlin’s had sixteen little, flat doll bodies with detachable heads which it offered as a premium. The idea was that you could swap their little heads around and put them in different outfits which folded over the heads. Most heads had arms, too, so that the figures could “hold” things and make flapjacks or something. The reverse of each was printed with some variation of the following--odd, random, incomplete ellipses and all:
16 DOLLS IN THIS SET
.4 Baby Dolls.
..4 Girl Dolls..
...4 Boy Dolls...
..4 Mamma Dolls..
THE HEADS COME OFF
YOU CAN DRESS AN UN-
DRESS THEM AS YOU PLEASE.
SECURE THE WHOLE FAMILY.
One Doll in Every Package of
McLaughlin’s
XXXX COFFEE
What? No Papa Dolls? Hmph.
Since I’m told that I can dress and undress them as I please, I’d best get busy… Just don't be surprised if you see some paper dolls in the next few days dressed like Wayland Flowers and Madame. Or...Shirley Jones. Or...Dick Gautier. You know, the greats...
Oh! Wait! Elizabeth Montgomery and Agnes Moorehead!
Because that's what I please.
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