|Click image to enlarge.|
Nothing says high fashion more than a skirt full of plants and dirt. I suppose that’s the message behind this Victorian trade card for the Universal Fashion Company of London, Paris and New York.
Actually, the image on the front, designed specifically for Universal Fashion depicts the sort of rustic and bucolic image which was en vogue in the late 1880s. A young lass poses, as if caught in a moment in time, with her rake and her plants as she tends to her pretty garden.
As if often the case, this card was distributed to agents and sellers of their products—mostly dress patterns—so that the individual could have the reverse printed with his or her specific information.
In this case, we see, next to an illustration of a fashionable lady:
MRS. C.E. FORD
So. Broad St., NORWHICH
Millinery, Fancy Goods
AND LADIES’ UNDERWEAR
AGENCY FOR THE 538
Universal Fashion Company’s Perfect-Fitting Patterns
Album of Fashions. 64 Pages, over 1900 Large Illustrations
15 Cents, post-paid
PATTERNS SENT TO ANY ADDRESS, POST-PAID, ON RECEIPT OF THE PRICE