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| Poster for Cafe Martin Leonetto Cappiello, 1924 The Victoria & Albert Museum |
This handsome poster for a particular brand of coffee was created by Leonetto Cappiello (1875-1942). From 1903, Leonetto Cappiello began producing fantastical creatures in his posters which would become associated with the product being advertised and, thus, became an early form of mascot.
Cappiello
became associated with a style of drawing figures which appeared to be leaping
or dancing out of their plain backgrounds towards the spectator. Some of his designs were used repeatedly for
decades.
This
particular example dates to 1924.
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