Tuesday, February 28, 2012

Object of the Day: A Trade Card for Hood’s Pills

Hood’s Pills Cure Liver Ills.

This trade card dating to circa 1890 advertises Hood’s Liver Pills—a popular medicine involving sarsaparilla which claimed to improve liver function.  Hood’s advertisements were every where.  I’ve actually seen a lot of them printed in antique magazines. 



Their trade cards often depicted healthy, putti-faced children looking all rosy and happy—presumably after having their livers cured.  I wish I could tell you what was on the back of this card.  I’d love to have read about the Hood’s cure, but, curiously, at some point in the past, someone took the time to cut out a piece of paper in the exact shape of the outline of the child’s head (on the front) and glue it to the reverse.  I have no idea why and really can’t figure out what function it was thought to have served since doing this actually weakened the edges of the card as opposed to reinforcing them.  Nevertheless, it’s a cute card, and, the child does, in fact, look like she has some very good liver function.  




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