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| Victoria & Albert Museum |
Chu Chin Chow, a musical comedy, was written, produced and directed by Oscar Asche, with music by Frederic Norton. The show was loosely based on the story of Ali Baba and the 40 Thieves. One of the thieves, the Robber Chieftain—Abu Hassan, murders a wealthy Chinese merchant, Chu Chin Chow, and disguises himself as the man in order to gain entrance to a prosperous man’s house. The show premièred at His Majesty's Theatre in London on August 3, 1916 and ran for five years with a total of 2,238 performances.
Here, we see a pen and ink drawing for a proposed poster design for Chu Chin Chow at His Majesty's Theatre. The image—meant for the winter season of 1916--depicts Chu Chin Chow dressed as Father Christmas cutting into a plum pudding. Underneath is written: "More plums than in any Pantomime".
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